​​Global Ambition - Dandy Creative Agency & Graphic Design : Branding | Corporate Identity | Marketing communications (Nottingham/East Midlands)

Global Ambition

Shanghai Expo Commemorative Book

We worked with The University of Nottingham to develop the branding and exhibition material for their presence at Shanghai Expo 2010. Such was the success of the project that the University wanted to celebrate the outcomes in a commemorative book.

Typeset in both English and Chinese, the book builds on the value of the event, using a slanted die cut line on the cover as an abstract representation of the ‘Z’ from the ‘Zero Carbon, Zero Waste’ theme of the event, with bright lime tracing paper protecting the inner pages and shining through the cover.

Strong facts and figures sit alongside stunning photography from the event, to convey the amazing statistics and groundbreaking research showcased at the exhibtion to a wider audience.

  • Shanghai Expo Commemorative Book - Front cover detail
  • Shanghai Expo Commemorative Book - Front cover detail
  • Shanghai Expo Commemorative Book - Front cover
  • Shanghai Expo Commemorative Book - Inside cover
  • Shanghai Expo Commemorative Book - Inside spread
  • Shanghai Expo Commemorative Book - Inside spread
  • Shanghai Expo Commemorative Book - Inside spread
  • Shanghai Expo Commemorative Book - detail
  • Shanghai Expo Commemorative Book - detail