Very Tasty
Tuesday, July 10, 2007
Soon to be landing in London (six new stores), and fresh from New York and LA, where they are taking the cities by storm, comes Pinkberry. A simple idea, beautifully executed - a sort of yoghurt Starbucks, but much more, and yet very little.
They serve just two flavours of Korean-style yoghurt (a bit like Greek with a hint of zesty lemon) with numerous tasty toppings, that’s it - but boy does it look good. The website whets the appetite nicely and is as good a food site as I’ve seen. Could be worth a visit when it arrives, but rather wrongly I hear it’s very addictive.
So many great food outlet’s popping up now, let’s hope they add to a good eclectic feel and move us away from the boring homogeny of the 90s and 00s (that’s naughties).