Very Tasty

Soon to be landing in London (six new stores), and fresh from New York and LA, where they are taking the cities by storm, comes Pinkberry. A simple idea, beautifully executed - a sort of yoghurt Starbucks, but much more, and yet very little.

They serve just two flavours of Korean-style yoghurt (a bit like Greek with a hint of zesty lemon) with numerous tasty toppings, that’s it - but boy does it look good. The website whets the appetite nicely and is as good a food site as I’ve seen. Could be worth a visit when it arrives, but rather wrongly I hear it’s very addictive.

So many great food outlet’s popping up now, let’s hope they add to a good eclectic feel and move us away from the boring homogeny of the 90s and 00s (that’s naughties).

Steve wrote this

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