Dandy

Have you noticed how more and more successful businesses are using very natural, honest and down-to-earth language? London-based restaurant Leon is the latest one we’ve come across. Their branding is lovely; very unique, like 50s-style advertising. But it’s the copy that makes them stand out. It really conveys that family-owned-business feel and is very simple and natural. Pizza Express is another company that recognises the importance of using copywriters. It may be a big restaurant chain but that doesn’t stop it using fun, personality-packed language. Check out this PDF of their Spirito di Roma booklet.