Pitch win!
Tuesday, December 04, 2007
Good news… we have been appointed to create the branding for the East Midlands STEM Partnership. Not heard of it? STEM stands for Science, Technology, Engineering and Mathematics - and the project, backed by EMDA, is all about raising the value of these sectors in the East Midlands.
In the age of multimedia, media frenzy and demands for instant gratification from audiences, the value, excitement and reward of working in science, technology, engineering and mathematics have slipped down the agenda, and their contribution to us all is not getting the recognition and profile it deserves. This applies throughout people’s lives - in schools, further and higher education, business and beyond.
This project aims to reverse that trend by getting these areas back at the front of people’s minds; helping them appreciate their value to them, their own prosperity and the wider world. It will do this in a way that pools all the talent from science, technology, engineering and mathematics and gives it a common face and focal point for all parties to work with and benefit from.