Make that change… with better branding
Tuesday, June 05, 2007
Why should just the big boys get all the fancy branding? Sustrans - the sustainable transport people - have had a little makeover and launched a mini website devoted to getting people to change their transport habits for the better. Not an easy thing to do, but certainly worth trying. So it’s good to see they’ve obviously enlisted the help of some top branding, and web experts - and put a real value on the project to make the whole idea appeal to as many people as possible. And very fine it looks and reads too. After all that effort the least we can all do now is try and join in!
