Like it or not, it’s good design
Sunday, July 01, 2007
With all the furore surrounding the 2012 olympic logo you could be forgiven for thinking that design had nothing to offer the world, you’d be wrong.
Imagine having to design something that has to communicate to the whole world, so that people of all languages and cultures understand exactly what they need to take from it, quite a brief. But take a look at this little gem - from 1968 no less - that I spotted (and purchased) on ebay. Now as if the Mexico Olympics branding in itself was not iconic enough - the clarity and clever use of icons and symbols to navigate the user, and allow them to easily interpret exactly where they need to be, time and place, is just perfect. So rather than taking the easy option and criticising, isn’t it time we started understanding the value of really good design?