Dandy

When we started Dandy one of the key things we put down as a starting point, was to take an ethical approach to our work - from the people we work with to how we conduct our business. We rightly wanted to enjoy our work, keep our clients happy and keep our planet happy.

But I must admit to feeling a little strange about ‘green issues’ currently. It seems everyone is suddenly green - the big oil giants, the car companies, the supermarkets, the energy providers, even the banks are vying for our green pound.

Now don’t get me wrong - it’s great that public opinion is shifting attitudes in business and making big business accept a greener agenda. But I can’t help feeling it all feels a bit like a new trend that they must be part of. More worryingly, the more I see green issues being promoted as a business, product or service ‘usp’ by these giant corporations the more it somehow seems to devalue the whole issue.

I’m not saying they can’t be green - but to see cars being promoted as green this, and eco that, when clearly, let’s face it, the car is not eco anything - seems a little, well, false.

Business needs to survive and prosper, as does the planet - and ultimately those making a genuine commitment to working hard in business and taking an ethical stance will be rewarded in the long term. Let’s just hope that people don’t get let down by those just wanting to make a fast buck along the way.

Anyway, no doubt soon everyone will be pushing their ‘green’ credentials - fine by us, then selling on green issues won’t be enough anymore and people will once again have to stand out by offering genuine talent, intelligence, high quality product and great service, oh and something ‘new’.