Dandy

So many agencies out there, all saying they can do it better, and along we come and say the same thing. Well not quite, sometimes we don’t.

As I finished my bottle of Worcester Sauce last night it struck me what a great design it was, timeless, classic, quality - why would you change it? And they haven’t, for years, because it works. If we see something in business that works well, we’ll leave well alone - we think it’s just as important to know when something needs work as when it doesn’t. As the old adage goes… “if it ain’t broke, don’t fix it”.