I got a lovely shiny new pair of Camper shoes for Christmas, very nice too. But I was equally impressed with the shoe care instructions being printed on a polishing cloth, nice touch - slightly playful, well executed - delightful. Simple creativity in action, always a joy. I can feel my brand loyalty building already!
Thinking on your feet
Sunday, December 28, 2008
I got a lovely shiny new pair of Camper shoes for Christmas, very nice too. But I was equally impressed with the shoe care instructions being printed on a polishing cloth, nice touch - slightly playful, well executed - delightful. Simple creativity in action, always a joy. I can feel my brand loyalty building already!
Steve put this here at 14:35pm
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