Really great brands don’t miss a trick, as demonstrated beautifully here by Abel & Cole, our new favourite grocer. The attention to detail really makes you believe in the brand. There’s a sense that if they can keep up all that integrity and warmth across everything they do, hey, they must really be like that. Even the delivery driver (Kevin) is friendly. And when you open up the veg box and can’t decide what to cook up, the recipes on their website are brilliant – we’re learning something new every teatime.
Loving the little things
Friday, June 22, 2007
Really great brands don’t miss a trick, as demonstrated beautifully here by Abel & Cole, our new favourite grocer. The attention to detail really makes you believe in the brand. There’s a sense that if they can keep up all that integrity and warmth across everything they do, hey, they must really be like that. Even the delivery driver (Kevin) is friendly. And when you open up the veg box and can’t decide what to cook up, the recipes on their website are brilliant – we’re learning something new every teatime.
Carrie put this here at 07:05am
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Comments
That’s just fantastic copy, I can feel my organic allegiance drifting to Able and Cole already!
Posted by (JavaScript must be enabled to view this email address) on Friday, June 22nd, 2007 at 07:23am