With all the furore surrounding the 2012 olympic logo you could be forgiven for thinking that design had nothing to offer the world, you’d be wrong.
Imagine having to design something that has to communicate to the whole world, so that people of all languages and cultures understand exactly what they need to take from it, quite a brief. But take a look at this little gem - from 1968 no less - that I spotted (and purchased) on ebay. Now as if the Mexico Olympics branding in itself was not iconic enough - the clarity and clever use of icons and symbols to navigate the user, and allow them to easily interpret exactly where they need to be, time and place, is just perfect. So rather than taking the easy option and criticising, isn’t it time we started understanding the value of really good design?
Posted by (JavaScript must be enabled to view this email address) on Monday, July 2nd, 2007 at 09:43am
If it ain’t broke don’t fix it.
Posted by (JavaScript must be enabled to view this email address) on Monday, July 2nd, 2007 at 09:46am
Basic semiotics really: the best design allows everyone from the illiterate to the cognoscenti to understand the message.
It’s just a shame that all of the academic knowledge surrounding how people interpret messages and symbols is seldom deployed in design briefs or executions. But hey what do I know?
Posted by (JavaScript must be enabled to view this email address) on Tuesday, July 3rd, 2007 at 09:21am
Primetime - On design briefs, here is a long winded way of saying bosses should get a grip on design at Business Week.
Posted by (JavaScript must be enabled to view this email address) on Wednesday, July 4th, 2007 at 07:16am
Like it or not, it’s good design
Sunday, July 01, 2007
With all the furore surrounding the 2012 olympic logo you could be forgiven for thinking that design had nothing to offer the world, you’d be wrong.
Imagine having to design something that has to communicate to the whole world, so that people of all languages and cultures understand exactly what they need to take from it, quite a brief. But take a look at this little gem - from 1968 no less - that I spotted (and purchased) on ebay. Now as if the Mexico Olympics branding in itself was not iconic enough - the clarity and clever use of icons and symbols to navigate the user, and allow them to easily interpret exactly where they need to be, time and place, is just perfect. So rather than taking the easy option and criticising, isn’t it time we started understanding the value of really good design?
Steve put this here at 18:28pm
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Comments
So good, they used virtually the same branding for the football World Cup two years later - in Mexico. Check out the poster: http://www.cbc.ca/sports/worldcup2006/history/events/1970.html
Posted by (JavaScript must be enabled to view this email address) on Monday, July 2nd, 2007 at 09:43am
If it ain’t broke don’t fix it.
Posted by (JavaScript must be enabled to view this email address) on Monday, July 2nd, 2007 at 09:46am
Basic semiotics really: the best design allows everyone from the illiterate to the cognoscenti to understand the message.
It’s just a shame that all of the academic knowledge surrounding how people interpret messages and symbols is seldom deployed in design briefs or executions. But hey what do I know?
Posted by (JavaScript must be enabled to view this email address) on Tuesday, July 3rd, 2007 at 09:21am
Primetime - On design briefs, here is a long winded way of saying bosses should get a grip on design at Business Week.
Posted by (JavaScript must be enabled to view this email address) on Wednesday, July 4th, 2007 at 07:16am