So many agencies out there, all saying they can do it better, and along we come and say the same thing. Well not quite, sometimes we don’t.
As I finished my bottle of Worcester Sauce last night it struck me what a great design it was, timeless, classic, quality - why would you change it? And they haven’t, for years, because it works. If we see something in business that works well, we’ll leave well alone - we think it’s just as important to know when something needs work as when it doesn’t. As the old adage goes… “if it ain’t broke, don’t fix it”.
L&P is a truly international brand. The equity and visual recall gained from being being instantly recognised sitting next to the tomato juice in carribean cocktail bars beats any value generated by standing out in aisle 17 of a UK supermarket. Hence a strong business case to maintain the air of Victoriana in its design and not go a la mode.
Afterall people remember what they see in swish bars enjoying a fine cocktail much more than during a trip to Swindon Tesco.
But hey what do I know, maybe an ambitious marketter will decide it must change and become “L&P Hot Cocktail Sauce. Loved By The Royals” A nice comic sans font white out of purple.
Posted by (JavaScript must be enabled to view this email address) on Monday, June 18th, 2007 at 09:56am
If it ain’t broke, don’t fix it
Wednesday, June 13, 2007
So many agencies out there, all saying they can do it better, and along we come and say the same thing. Well not quite, sometimes we don’t.
As I finished my bottle of Worcester Sauce last night it struck me what a great design it was, timeless, classic, quality - why would you change it? And they haven’t, for years, because it works. If we see something in business that works well, we’ll leave well alone - we think it’s just as important to know when something needs work as when it doesn’t. As the old adage goes… “if it ain’t broke, don’t fix it”.
Steve put this here at 08:31am
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L&P is a truly international brand. The equity and visual recall gained from being being instantly recognised sitting next to the tomato juice in carribean cocktail bars beats any value generated by standing out in aisle 17 of a UK supermarket. Hence a strong business case to maintain the air of Victoriana in its design and not go a la mode.
Afterall people remember what they see in swish bars enjoying a fine cocktail much more than during a trip to Swindon Tesco.
But hey what do I know, maybe an ambitious marketter will decide it must change and become “L&P Hot Cocktail Sauce. Loved By The Royals” A nice comic sans font white out of purple.
Posted by (JavaScript must be enabled to view this email address) on Monday, June 18th, 2007 at 09:56am