Bad language
Friday, February 08, 2008
I’m not making any political statement, but purely in creative terms - if this is the best statement you can offer a nation, in terms of inspiring the people, it’s really not very, well, inspiring.
People underestimate the power of the written and spoken word at their peril. When we think of creativity it’s easy to just think of things that are visually stunning. What people don’t often appreciate is the time and effort that goes into getting the right message across to the audience - as well as how it looks.
That’s something we take a great deal of time and care thinking about, and it’s worth it.
