A chip of the old block
Thursday, October 25, 2007
We’re currently working on a great new branding project (still a secret at present), but for inspiration we’ve been trawling through past printing techniques, and especially the beauty that is letterpress woodblock printing.
It’s so rewarding to delve into the past to create something contemporary and fresh for the future, and because these techniques are so rare now, they create real stand out in a world of Mac generated designs.
Just because something isn’t used in the mainstream anymore doesn’t mean it’s become irrelavent. Hand worked design - whether it be the current trend for scribbles and doodles or the craft of the past can really add character and and personality to a project.
And if nothing else, it really gives you an understanding of the level of skill required in the past to produce something beautiful - and that make us double determined to create something new and inspiring to live up the the standards and quality of the past.
Hopefully we’ll be able to share the lovely new design here very soon.