There seems to be a bit of a fuss over the new Heinz’s advert. It’s already been pulled by the company after just a week, following more than 200 complaints to the Advertising Standards Authority. But should Heinz have stuck to its guns? Now, prominent gay figures like Stonewall’s Ben Summerskill are calling for a boycott for what they see as Heinz’s capitulation to bigots. Almost 6,000 people have since signed an online petition calling for the ad to be reinstated.
Personally, I thought the ad was pretty funny and doesn’t appear to have been made purely to shock (a la Benetton). If that was the plan, why back down straight away? It does seem quite odd though that no one at Heinz predicted there would be a few complaints. That is, of course, unless it’s all part of a big plan to generate lots of publicity around what is, after all, a fairly bland-looking product. I seem to remember a similar consumer-led campaign when the company pulled its salad cream product a few years ago.
We couldn’t decide whether to paint this wall a different colour or do some fancy wallpapering. But then we came across Nadia Sparham. From Nottingham but now living in London, Nadia creates ceramics, furnishings and also a fantastic range of incredible murals. She mainly does them for shops but she gladly came round the other day to do this one for our front room. We love it.
Out latest project for The University of Nottingham, a brochure all about the technical and developing world of bioenergy, has just been delivered – hot off the press – and looks great.
We especially like the cover, which is made using a percentage of straw - this links well with the subject, as bioenergy is created using discarded straw – clever stuff.
All goes to show, creativity doesn’t start and end on the Mac. There’s so much scope for using paper and materials to add real value, creativity and intelligence to a job.
We’ll hopefully have some images up on the projects page soon.
Finally found the time to upload some images of the Nanotechnology Roadshow project we’ve been working on with The University of Nottingham and emda - you’ll find them on our projects page.
The roadshow is still travelling round, so if you want to check it out in person you can find details on the website - which is the next in line for some more activity, as we’re currently working on bringing all the activity of the event, to the web… somehow!
