The Marketing Division needed to stand out from the crowd, we created a distinctive new logo and brand for their stationery and website.
The design reflects the detail and specialist knowledge they bring to projects and the fruitful outcome of their involvement. The overall feel is warm, welcoming and trustworthy.
Nottingham Science City wanted to produce a brochure to promote the many companies working in the fast emerging green technologies sector in Nottingham and the surrounding area.
If ever there was time to highlight the groundbreaking development work being done in this sector, it’s now – the planet needs our help fast.
We created a bold, contemporary look, allowing each company to profile their story with strong imagery and eye catching quotes.
Commissioned to update VPoint’s logo and identity, we decided it was time for a return to simple.
The friendly, inviting logo can be used easily throughout all media - print, web, tv - and the stylised monitor face reflects the business sector.
Reproduced in three colours to correspond with the RGB (Red, Green and Blue light) that’s used on all screen based media to create colour.
Tough times for students, hence the commissioning of a ‘Student Career Kit’ by the Centre for Career Development at The University of Nottingham.
We were asked to come up with a high value pack – in terms of feel and information – that would appeal to those ‘oh so fashion conscious students’, so the it had to look very ‘in and now’, not too preachy, and have that ‘must keep’ feel. Even more importantly it had to give the students the positive injection of encouragement, information and resource they need to get planning and moving their career along.
The National Trust is a British institution, but every institution needs to find ways to appeal to a new younger audience, if it is to continue to grow and have purpose.
So with this in mind Tattershall Castle in Lincolnshire was chosen to display an exhibition of contemporary art within it’s magnificent structure.
With the name ‘House of Bling’ already chosen, our job was to bring this idea to life, appeal to the wider audience, and create a sense of ‘theatre’ around the event.
The initial flyer used silhouettes of the castle’s windows to hint at the treasures that would be found inside at the event. The leaflet built on this sense of ‘sneek peak’ by using a distinctive fold that opened up to reveal information and images of the artists involved.
The overall effect made the whole event stand out amongst other tourist marketing and brought positive feedback from both client and audience alike.
It’s great to be able to support budding new businesses, they can offer something completely different to large organisations, and a chance for us to explore other creative ideas.
So when we were approached by a start-up company to develop a way of packaging and promoting ‘walks of discovery in and around Nottingham’, we were only to happy to offer our services.
The final execution appeals to both adults and children alike, and conveys the sense of fun and intrigue the walks provide. Look out for them in your local bookshop or pub!
From Frisbee to football and most things in between.
When The University of Nottingham came to us with a brief for their inaugural Tri Campus Games, we were quite excited – it felt like a mini Olympics!
With such a diverse range of activities and the need to represent the UK/Asia link, we opted for a simple dynamic spinning symbol that reflected the three campuses, the links across the globe, and the active sport and games taking place… oh and the colours linked nicely with all three nations’ flags.
Feedback from the top of the University was, they were delighted. Let the Games begin!
Love Vintage Furniture wanted a new logo for their online outlet. They needed a strong visual identity that added value to their service and brand, and raised their profile.
Buying vintage is all about individuality, so we felt the finished logo needed character and personality. The new identity used the word ‘Love’ to reflect this, it has playfulness, emotion and a sense of indulgence. The ‘Vintage Furniture’ type in contrast, reflects the quality, sophistication, refinement and craftsmanship of furniture of 20th Century.
A magazine worthy of the scale and ambition of Nottingham Science City. The large format and strong graphic identity bring the content to life and convey the news stories in a dynamic, accessible way.
The finished design raises the profile of Nottingham Science City and sets a benchmark for the breadth and quality of the science sector in the area.
MLA East Midlands (Museums, Libraries & Archives) briefed us to communicate all the great work the various museums, archives and libraries do with education – under the banner ‘Learning Links’.
We decided a simple, strong, eyecatching pack, with a nod towards ‘Top Trumps’ would be a great way to show off the achievements of each scheme in an uncomplicated, engaging way. The nature of the format also encouraged people to pass the cards round and share the information.
The finished product is versatile, positive, tactile and just the type of thing you want to pick up and take a look at.
As Katherine Wilson from the MLA put it… “I’m so pleased with the packs, they look and feel great, and will be an excellent advocacy tool for the project and sites which were involved. I know the design was strong, but the finished product has really surpassed expectations, so thank you for all your hard work.”
The cutting edge bioenergy department of The University of Nottingham needed a brochure that demonstrated their extensive research, development and expertise in this area, that would reach out to business partners, and would encourage further investment.
The finished brochure used 100% recycled paper, with the cover using paper containing 10% straw - which created a strong creative link with the bioenergy subject, where researchers are developing methods of turning discarded straw into new energy.
The Molecular Profiles brand needed updating to reach out to a broader global market. We created a clearer, sophisticated approach, which raised the value of the brand and clarified the service offering.
“The guys at Dandy made the whole experience exciting and enjoyable. The results are even better than we hoped and we feel really proud of our new brand.”
Anthony Moore, Head of Marketing, White Post Farm
“The design and print Dandy came up with was stunning, and really lifted the event - both on the evening and in the months running up to it. I’ve never had so many people tell me how great an invitation is.”
Nick Lawford, Arts & Business East Midlands
How do you get the compexity of nanotechnology across to the general public and schools?
Well the starting point seemed to be the question everyone would ask… ‘Nano what?’. Taking this as our lead we developed a bold and bright brand identity based around simple, straight forward language.
“We were absolutely delighted with the copy, print and design - and it looks fantastic. We’ve had really positive feedback.”
Victoria Bell, Marketing and Communications Manager, The University of Nottingham
MLA East Midlands (Museums/Libraries/Archives) wanted to produce an annual review that did not look indulgent but did put a value on the organisation.
We decided to create a format that reflected the common denominator of ‘collections’, and packaged the information in a manila style pocket folder with different size pages dividing the chapter sections. Emphasising the frugal budget approach by printing using just two colours.
“A positive, creative approach and a fabulous end product - everyone loved it, many thanks.”
Sam Bestwick, Chief Executive, MLA East Midlands
