​​Inspiring imagery - Dandy Creative Agency & Graphic Design : Branding | Corporate Identity | Marketing communications (Nottingham/East Midlands)

Inspiring imagery

I've long been an admirer of the Patagonia brand, in fact it's where I discovered '1% For The Planet'. They've long been setting the benchmark for outdoor lifestyle branding - although to talk of it in such terms is to miss the point. What they do, and have been doing since they started, is truly inspire people to discover the outdoors through their stunning photography and marketing. Investing in photography of such beauty and diversity as to reach out to people, whatever their passion - surfing, walking, cycling, climbing.. and fire their enthusiasm. Good imagery, indeed good branding, when proper value is placed on it, can do these things. Well done I say.