Difficult is worth doing
Honda is known for clever ads and its live advert on Channel 4 last night was no exception. Gimmicky? Probably. But it certainly fitted in with its Difficult is Worth Doing campaign.
It also worked from the standpoint that not only was it given lots of free publicity in the media, I (and probably lots of other people) actually tuned in to watch an advert. Can’t remember the last time I did that.
One thing that did strike me as slightly odd when I went to the Honda website, is that the ad is for a particular car range. There was a brief cutaway to a car during the commercial but it wasn’t named. Then again, the fact that it got me to visit the site was probably the whole point.