Is it natural?
I spotted this in one of the weekend magazines, ‘Eat Natural’ are asking people what their advertsing should be. It got me quite intrigued by the whole concept behind it…
Are we supposed to feel valued because they want OUR opinion as a customer?
Is it about making us feel part of their community?
Have the current ad agency got no ideas of their own?
Is it a way of saving money?
Does this qualify as yet another ‘no fee’ pitch?
The last point made me start to wonder… are we missing a trick as a creative agency by not ‘entering’?
So many questions…
Still can’t decide what to do!